Business Post: On Pre-Orders

So, I think how long and IF you do a pre-order is really dependent on what your goals are and what your launch plan is like. Also, your sub-genre and your size. Some things to consider: – Can you, with any expectation, hope to hit #1 in a related sub-category...

Business Post: Lay of the Land

One of the most interesting things whilst having a conversation online (or heck, in-person!) is the fact that, sometimes, we have no idea who we’re speaking to. In many ways, we live in silos and outside of the few household names that manage to breakthrough, we...