Publishing Business

Business posts by Tao Wong, sorted thematically for your convenience.

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Advertising

Launch strategies

General Basics

Design

Audiobooks

E-books

Marketing

Translation

Kickstarter

Revenue

Pricing

Promotions

Musings

Change

Networking

Writing

Editing

Competition


ADVERTISING

•Business Post: Advertising Doesn’t Work and Why Neurodivergents Should Use it

•Business Post: Advertising & Facebook

•Business Post: Amazon Marketing Services (AMS Advertising)

•Thoughts on Facebook Advertising

•Generating Awareness (Business Post)

•Author SEO – All You Need


LAUNCH STRATEGIES 

Business Post: The Nameless Restaurant Transparency and Kindle Unlimited Payouts

Business Post: Launch Tactics for Sequels

•Business Post: A Low Cost Launch Strategy

•Business Post: Hard Launches, Readthrough Rates and On-Going Sales

•Business Post: Readthrough, Rapid Release and Restarting a Series

•Business Post: Counter-Intuitive Self-Publishing

•Business Post: On Strategic Decisions for Starlit Publishing

•Business Post: Drama, Life and Spoons

•Business Post: System Apocalypse: Australia Launch

•Business Post: BOXSETS & DATA

•Business Post: the Power of Trad Publishing

•Picking Suppliers

•An indie run book Distribution website


GENERAL BASICS

Business Post: The Numbers Game and Self-Publishing

Business Post: The Organisational Chart and Delegating

Business Post: Copyright and Fables

Business Post: Burnout (Take 2)

Business Post: Suffering for Your Art & the Starving Artist Myth

•”Money-Saving Guide for Authors and Writers” – This is a good primer article for those looking for a variety of information about writing and publishing, recommended by Eliza

Business Posts: Defining Success – A Book at a Time


DESIGN

•Business Post: Cover Art

•Business Post: On Covers & Cover Design

•Paperbacks – All about It


AUDIOBOOKS

•Business Post: Audiobooks, Audible and Sanderson’s Post

•Business Post: Updating Numbers – Audiobook Sales Ratios

•Audiobooks – Going Wide

•Business Post: Hidden Wishes Audio Analysis

•System Apocalypse Audiobooks & Ebook Store

•Audiobooks: Wide vs Exclusive

•The cost of publishing & timelines (Part 2 – Audiobooks)


E-BOOKS

Business Post: Publishing Schedules and Timelines (2)

Business Post: Publishing Schedules & Timelines (1)

•Ebook – Wide vs Amazon

•The cost of publishing & timelines (Part 1 – Ebook)


MARKETING

Business Post: Return of the Realm Sale

Business Posts: Amazon Marketing Services and Musings on Category Ads

•Business Post: Publishers, Marketing and Royalty Rates

•Business Post: PR & Marketing Agencies – Should You Hire Them?

•Business Post: Bad Advice & I Don’t Do Marketing

•Business Post: On Market Size and Worn Out Tropes

•Business Post: Marketing Strategy – Short Stories

•Marketing Strategy for Tao Wong: Power, Masks & Capes (IV)

•Marketing Strategy for Tao Wong: A Thousand Li (III)

•Marketing Strategy for Tao Wong: Adventures on Brad (II)

•Marketing Strategy for Tao Wong (I)

•Marketing Strategy: Market Entry Strategy

•Marketing Strategy Development: Place (4) – Direct Sales

•Marketing Strategy Development: Place (3) – Wide

•Marketing Strategy Development: Place (2) – Exclusivity

•Marketing Strategy Development: Place (1)

•Marketing ROI Calculations

•Some thoughts on Amazon algorithms and marketing strategy

•Marketing Strategy Development: Example 4

•Marketing Strategy Development: Example 3

•Marketing Strategy Development: Example 2 

•Marketing Strategy Development: Example 1

•Marketing Myth – Your Next Book is Your Best Marketing Tool

•Marketing Strategy Development: Product (2)

•Marketing Strategy Development: Product

•Marketing Consultation & Advice

•Marketing Strategy: Product Lifecycle Management

•Marketing Plan Development (2)

•Marketing Plan Development (1)

•The Author as a Marketing Tool

•My Basic Marketing Toolbox

•Target markets / Audience & Marketing Plans

•Buyer Behaviour & Book Marketing


TRANSLATION

•Business Post: Translations (The Business Side – mostly Germany)

•Business Post: A Step-by-Step Guide to Translations

•Thoughts on Translations in the LitRPG Realm

•Business Post: Foreign Exchange Woes


KICKSTARTER

•Business Posts: Marketing Your Kickstarter

•Business Post: Setting up a Kickstarter and all that Jazz

•Business Post: Kickstarter Fulfilment (Costing and 3rd Parties) 

•Business Post: Kickstarter Results, Musings and Datasets! 


REVENUE

Business Post: Direct Sales, New Suppliers and Mental Load

Business Post: Different Kinds of Revenue

Business Post: Short Story Anthologies in LitRPG

Business Post: Production Costs and ROI and Breakeven

Business Post: Going Wide – Ebook & Audio, A Quickstart Guide (2)

Business Post: Going Wide – Ebook & Audio, A Quickstart Guide (1)

•Business Post: Falling Sales in Publishing ( Oct 2022)

•Business Post: Amazon Ranking, Rank and Bank

•Business Post: In-Person Cons and Sales

•Business Post: Wide vs KU (More on the Debate)

•Business Post: Recovering Hidden Wishes

•Business Post: Paperbacks over a Year

•Business Post: Non-Amazon Income Sources

•Business Post: On Awards (Specifically, the Kindle UK Storyteller Award)

•Business Post: Mythbusting – book 6 is going to sell less than book 1 of a new series

•The Importance of the Backlist

•Project P&L Statements

•Thoughts on Pre-Orders

•Business Post: The Hidden Wishes Series (Analysis 3 – Wide vs KU)

•Business Post: The Hidden Wishes Series (Analysis 2 – Failures)

•Business Post: The Hidden Wishes Series (Analysis 1)

•Business Post: The Hidden Wishes Series (Raw Numbers)

•Business Post: Short Stories – The Data

•Business Strategy: Backlist & Forwardlist

•Streams of Income and Investment in Licenses

•Selling Direct – Payhip, WordPress and More

•Finance & Accounting

•Data Points (Promo & Wide)

•Format Unit & Revenue Percentage Charts

•The Short Story Anthology – An Analysis


PRICING

Business Post: Permafree Book 1’s and Sales Analysis

•Marketing Plan : Pricing (2)

•Marketing Plan: Pricing (1) 

•Pricing – a business perspective 

•Business Post: Library Pricing and Earnings – sort of Myth Busting


PROMOTIONS

Business Post: A Beginner Promotional Plan

Business Post: The Promotion Squeeze

•Business Post: Failing Promotional Platforms 

•Business Post: Mythbusting for Indie Authoring – Traditional Publishing doesn’t require promoting from Authors 

•Business Post: Discoverability and Promotions (3)

•Business Post: Discoverability and Promotions (2)

•Business Post: Discoverability and Promotions (1) 

•Marketing Strategy Development: Promotions (6)

•Marketing Strategy Development: Promotions (5)

•Marketing Strategy Development: Promotions (2.5)

•Marketing Strategy Development: Promotions (4)

•Marketing Strategy Development: Promotions (3)

•Marketing Strategy Development: Promotions (2)

•Marketing Strategy – Promotion (1)


MUSINGS

Business Post: Holiday Thoughts (1)

•Business Post: On Pathways, Goals and the Struggle

•Business Post: Analysing the ALLI Indie Author Survey

•Business Post: Multiple Mountains, Multiple Goals and Strategies

•Business Post: Stepping Back and Conserving Energy

•Business Post: Cultural Appropriation, Wuxia, Xianxia, Dianmei and more  

•Business Post: 2022 in Review

•2020 in Review – Business & Craft Musings 

•Don’t Get Political

•Business Post – Coronavirus Edition


CHANGE

•Business Post: The Changing Face of Publishing (Part 6 of 6)

•Business Post: The Changing Face of Publishing (Part 5 of 6)

•Business Post: The Changing Face of Publishing (Part 4 of 6)

•Business Post: The Changing Face of Publishing (Part 3 of 6)

•Business Post: The Changing Face of Publishing (Part 2 of 6)

•Business Post: The Changing Face of Publishing (Part 1 of 6)

•Business Post: Musings on the Future of Publishing


NETWORKING

Business Post: 20booksto50k Vegas 2023

Business Post: Toronto Indie Conference

Business Post: CanCon 2023

Business Post: NiNC 2023

Business Post: Dragoncon Update and Thoughts

Business Post: Lay of the Land

Business Post: Writer Conferences (3) – A List of Recommendations

Business Post: Writer Conferences (2) Goals and Unexpected Results

Business Post: Writer Conference (1) – The Types

•Business Post: Networking and Cliques in the Author Business

•Business Post: Conferences & Retreats – Types and Reasons

•Business Post – Conventions 

•Business Post: Convention Report 20books Vegas


WRITING

Business Post: Contract Review

Business Post: Stages of an Indie Writer

Business Post: Advice for New Authors

Business Post (and Craft): On Quality

Business Post: On AI Writing and the Disappearing Author

•Business Post: Going Full-Time As An Indie Author

•Writing Post: On Imposter Syndrome (Redux) and Compliments

•Business Post – Adventures on Brad 7-9; On Holding Back Work

•Business & Craft Post: On Writing Time

•Business Post: Writing Conferences – A Thought

•Business Post: On Co-Authoring

•Business Post: Longevity, Craft, the Pandemic, Readers, Indie Pub and FOMO

•The 2021 NaNoWriMo Writing Tools Bundle

•Business & Craft Post: On Web Serials

•Business Post: A General Series of Recommendations for New Authors

•System Apocalypse, Fan Fiction & Co-Authors

•Business Post—Mythbusting: The Never-Ending Drafting Process

•Business Post: Mythbusting for Indie Authors – Rapid Release

•Business Post: Mythbusting for Indie Authoring – Cost

•Multiple Projects and Some Mythbusting

•Business Posts: Fans & Different Types of Growth Strategies

•The Appeal of LitRPGs / Gamelit Work

•Business Post: Publishing Timeline & Project Flow

•The System Apocalypse Trademark: On Trademarks & Copyrights

•Write to Market & Writing for Yourself & Promotions

•On Criticism, Choice & the Craft (Craft & Business Post)

•2021 Plans – Business & Craft

•Craft & Business: The First Book Lie & Truth

•On Shorts: A Business Prespective (1)

•Business Post: Administrative Items I Wished I Knew When I Started Indie Publishing

•On Contracts & Rights (Again)

•10 Things to know about Indie Publishing

•Business Post: Author Brand, Donations and Moral Choices

•On Contracts & Running a Small Business

•Rebranding Post

•Becoming a Publisher (Sort of)

•The 10% Rule

•Publishing Goals- deciding what you want

•Writing in a Series – Numbers

•The Unspoken Requirement

•Business & Publishing Resources

•Publishing in Series

•The Growth Share Matrix for Writing…

•Thinking About Longevity

•Blurbs – How I Write Them

•Trad Pub – A Glimpse Inside via the Irish Writers Union

•Marketing, Publishing & Advice

•Trademarks, Copyrights and Drama

•Short Story Anthology – Update & Re-opening


EDITING

•Business & Craft Post: On Finding a Good Editor

•Business Post – On Editors & Craft

•Business Post: Myth Busting – Editing


COMPETITION

•Business Post: Survivorship Bias and Competition

•Business Post: On Competition & Rankings and Other Markets

•Business Post: Mythbusting – We’re All Competitors, We’re All Friends


Like the business blog post? Want to support me writing more of them? Want to read ahead (2 weeks) of others? Become a Patron and choose the $2-tier to be able to read the business posts only and ask questions about the business side of writing.