Business posts by Tao Wong, sorted thematically for your convenience.
Like the business blog post? Want to support me writing more of them? Want to read ahead (2 weeks) of others? Become a Patron and choose the $2-tier to be able to read the business posts only and ask questions about the business side of writing.
ADVERTISING
•Business Post: Advertising Doesn’t Work and Why Neurodivergents Should Use it
•Business Post: Advertising & Facebook
•Business Post: Amazon Marketing Services (AMS Advertising)
•Thoughts on Facebook Advertising
•Generating Awareness (Business Post)
LAUNCH STRATEGIES
Business Post: The Nameless Restaurant Transparency and Kindle Unlimited Payouts
Business Post: Launch Tactics for Sequels
•Business Post: A Low Cost Launch Strategy
•Business Post: Hard Launches, Readthrough Rates and On-Going Sales
•Business Post: Readthrough, Rapid Release and Restarting a Series
•Business Post: Counter-Intuitive Self-Publishing
•Business Post: On Strategic Decisions for Starlit Publishing
•Business Post: Drama, Life and Spoons
•Business Post: System Apocalypse: Australia Launch
•Business Post: BOXSETS & DATA
•Business Post: the Power of Trad Publishing
•An indie run book Distribution website
GENERAL BASICS
Business Post: Being a Bad Business Person
Business Posts: Defining Success – A Book at a Time
Business Posts: Funny Numbers and Backlist Information (Patreon ONLY)
Business Post: The Numbers Game and Self-Publishing
Business Post: The Organisational Chart and Delegating
Business Post: Copyright and Fables
Business Post: Burnout (Take 2)
Business Post: Suffering for Your Art & the Starving Artist Myth
•”Money-Saving Guide for Authors and Writers” – This is a good primer article for those looking for a variety of information about writing and publishing, recommended by Eliza
Business Posts: Defining Success – A Book at a Time
DESIGN
•Business Post: On Covers & Cover Design
AUDIOBOOKS
Business Post: Audiobook Payments and MSRP
•Business Post: Audiobooks, Audible and Sanderson’s Post
•Business Post: Updating Numbers – Audiobook Sales Ratios
•Business Post: Hidden Wishes Audio Analysis
•System Apocalypse Audiobooks & Ebook Store
•Audiobooks: Wide vs Exclusive
•The cost of publishing & timelines (Part 2 – Audiobooks)
E-BOOKS
Business Post: Publishing Schedules and Timelines (2)
Business Post: Publishing Schedules & Timelines (1)
•The cost of publishing & timelines (Part 1 – Ebook)
MARKETING
Business Post: Product Line Management – Marketing Plan Basics
Business Post: Reach and Evaluating Promotional Tools and Tactics (Marketing Toolbox)
Business Post: Return of the Realm Sale
•Business Posts: Amazon Marketing Services and Musings on Category Ads
•Business Post: Publishers, Marketing and Royalty Rates
•Business Post: PR & Marketing Agencies – Should You Hire Them?
•Business Post: Bad Advice & I Don’t Do Marketing
•Business Post: On Market Size and Worn Out Tropes
•Business Post: Marketing Strategy – Short Stories
•Marketing Strategy for Tao Wong: Power, Masks & Capes (IV)
•Marketing Strategy for Tao Wong: A Thousand Li (III)
•Marketing Strategy for Tao Wong: Adventures on Brad (II)
•Marketing Strategy for Tao Wong (I)
•Marketing Strategy: Market Entry Strategy
•Marketing Strategy Development: Place (4) – Direct Sales
•Marketing Strategy Development: Place (3) – Wide
•Marketing Strategy Development: Place (2) – Exclusivity
•Marketing Strategy Development: Place (1)
•Some thoughts on Amazon algorithms and marketing strategy
•Marketing Strategy Development: Example 4
•Marketing Strategy Development: Example 3
•Marketing Strategy Development: Example 2
•Marketing Strategy Development: Example 1
•Marketing Myth – Your Next Book is Your Best Marketing Tool
•Marketing Strategy Development: Product (2)
•Marketing Strategy Development: Product
•Marketing Consultation & Advice
•Marketing Strategy: Product Lifecycle Management
•Marketing Plan Development (2)
•Marketing Plan Development (1)
•The Author as a Marketing Tool
•Target markets / Audience & Marketing Plans
•Buyer Behaviour & Book Marketing
TRANSLATION
Business Post: Supplier Warning – Babelcube
•Business Post: Translations (The Business Side – mostly Germany)
•Business Post: A Step-by-Step Guide to Translations
•Thoughts on Translations in the LitRPG Realm
•Business Post: Foreign Exchange Woes
KICKSTARTER
•Business Posts: Marketing Your Kickstarter
•Business Post: Setting up a Kickstarter and all that Jazz
•Business Post: Kickstarter Fulfilment (Costing and 3rd Parties)
•Business Post: Kickstarter Results, Musings and Datasets!
REVENUE
Business Post – Backlist Definition & Importance
Business Posts: Non- Amazon Income (Direct Income)
Business Post: Optimal Series Numbers
Business Post: Series Management (the Chart)
Business Post: Product Line Management for Authors
Business Post: Direct Sales, New Suppliers and Mental Load
Business Post: Different Kinds of Revenue
Business Post: Short Story Anthologies in LitRPG
Business Post: Production Costs and ROI and Breakeven
Business Post: Going Wide – Ebook & Audio, A Quickstart Guide (2)
Business Post: Going Wide – Ebook & Audio, A Quickstart Guide (1)
•Business Post: Falling Sales in Publishing ( Oct 2022)
•Business Post: Amazon Ranking, Rank and Bank
•Business Post: In-Person Cons and Sales
•Business Post: Wide vs KU (More on the Debate)
•Business Post: Recovering Hidden Wishes
•Business Post: Paperbacks over a Year
•Business Post: Non-Amazon Income Sources
•Business Post: On Awards (Specifically, the Kindle UK Storyteller Award)
•Business Post: Mythbusting – book 6 is going to sell less than book 1 of a new series
•The Importance of the Backlist
•Business Post: The Hidden Wishes Series (Analysis 3 – Wide vs KU)
•Business Post: The Hidden Wishes Series (Analysis 2 – Failures)
•Business Post: The Hidden Wishes Series (Analysis 1)
•Business Post: The Hidden Wishes Series (Raw Numbers)
•Business Post: Short Stories – The Data
•Business Strategy: Backlist & Forwardlist
•Streams of Income and Investment in Licenses
•Selling Direct – Payhip, WordPress and More
•Format Unit & Revenue Percentage Charts
•The Short Story Anthology – An Analysis
PRICING
Business Post: Permafree Book 1’s and Sales Analysis
•Pricing – a business perspective
•Business Post: Library Pricing and Earnings – sort of Myth Busting
PROMOTIONS
Business Post: A Beginner Promotional Plan
Business Post: The Promotion Squeeze
•Business Post: Failing Promotional Platforms
•Business Post: Discoverability and Promotions (3)
•Business Post: Discoverability and Promotions (2)
•Business Post: Discoverability and Promotions (1)
•Marketing Strategy Development: Promotions (6)
•Marketing Strategy Development: Promotions (5)
•Marketing Strategy Development: Promotions (2.5)
•Marketing Strategy Development: Promotions (4)
•Marketing Strategy Development: Promotions (3)
•Marketing Strategy Development: Promotions (2)
•Marketing Strategy – Promotion (1)
MUSINGS
Business Post: The Canadian Book Market
Business Post: Holiday Thoughts (1)
•Business Post: On Pathways, Goals and the Struggle
•Business Post: Analysing the ALLI Indie Author Survey
•Business Post: Multiple Mountains, Multiple Goals and Strategies
•Business Post: Stepping Back and Conserving Energy
•Business Post: Cultural Appropriation, Wuxia, Xianxia, Dianmei and more
•Business Post: 2022 in Review
•2020 in Review – Business & Craft Musings
•Business Post – Coronavirus Edition
CHANGE
•Business Post: The Changing Face of Publishing (Part 6 of 6)
•Business Post: The Changing Face of Publishing (Part 5 of 6)
•Business Post: The Changing Face of Publishing (Part 4 of 6)
•Business Post: The Changing Face of Publishing (Part 3 of 6)
•Business Post: The Changing Face of Publishing (Part 2 of 6)
•Business Post: The Changing Face of Publishing (Part 1 of 6)
•Business Post: Musings on the Future of Publishing
NETWORKING
Business Post: The Toronto Indie Author Conference
Business Post: Author Sustainability Conference
Business Post: 20booksto50k Vegas 2023
Business Post: Toronto Indie Conference
Business Post: Dragoncon Update and Thoughts
Business Post: Lay of the Land
Business Post: Writer Conferences (3) – A List of Recommendations
Business Post: Writer Conferences (2) Goals and Unexpected Results
Business Post: Writer Conference (1) – The Types
•Business Post: Networking and Cliques in the Author Business
•Business Post: Conferences & Retreats – Types and Reasons
•Business Post: Convention Report 20books Vegas
WRITING
Business Post: Contract Review
Business Post: Stages of an Indie Writer
Business Post: Advice for New Authors
Business Post (and Craft): On Quality
• Business Post: On AI Writing and the Disappearing Author
•Business Post: Going Full-Time As An Indie Author
•Writing Post: On Imposter Syndrome (Redux) and Compliments
•Business Post – Adventures on Brad 7-9; On Holding Back Work
•Business & Craft Post: On Writing Time
•Business Post: Writing Conferences – A Thought
•Business Post: On Co-Authoring
•Business Post: Longevity, Craft, the Pandemic, Readers, Indie Pub and FOMO
•The 2021 NaNoWriMo Writing Tools Bundle
•Business & Craft Post: On Web Serials
•Business Post: A General Series of Recommendations for New Authors
•System Apocalypse, Fan Fiction & Co-Authors
•Business Post—Mythbusting: The Never-Ending Drafting Process
•Business Post: Mythbusting for Indie Authors – Rapid Release
•Business Post: Mythbusting for Indie Authoring – Cost
•Multiple Projects and Some Mythbusting
•Business Posts: Fans & Different Types of Growth Strategies
•The Appeal of LitRPGs / Gamelit Work
•Business Post: Publishing Timeline & Project Flow
•The System Apocalypse Trademark: On Trademarks & Copyrights
•Write to Market & Writing for Yourself & Promotions
•On Criticism, Choice & the Craft (Craft & Business Post)
•2021 Plans – Business & Craft
•Craft & Business: The First Book Lie & Truth
•On Shorts: A Business Prespective (1)
•Business Post: Administrative Items I Wished I Knew When I Started Indie Publishing
•On Contracts & Rights (Again)
•10 Things to know about Indie Publishing
•Business Post: Author Brand, Donations and Moral Choices
•On Contracts & Running a Small Business
•Becoming a Publisher (Sort of)
•Publishing Goals- deciding what you want
•Writing in a Series – Numbers
•Business & Publishing Resources
•The Growth Share Matrix for Writing…
•Trad Pub – A Glimpse Inside via the Irish Writers Union
•Marketing, Publishing & Advice
•Trademarks, Copyrights and Drama
•Short Story Anthology – Update & Re-opening
EDITING
Business & Craft Post: On Editors – Rankings and Learning (PATREON ONLY)
Business Post: Editing and Testing
•Business & Craft Post: On Finding a Good Editor
•Business Post – On Editors & Craft
•Business Post: Myth Busting – Editing
COMPETITION
Business Post: On Trad Publishing, Agents and Contracts
•Business Post: Survivorship Bias and Competition
•Business Post: On Competition & Rankings and Other Markets
•Business Post: Mythbusting – We’re All Competitors, We’re All Friends
Like the business blog post? Want to support me writing more of them? Want to read ahead (2 weeks) of others? Become a Patron and choose the $2-tier to be able to read the business posts only and ask questions about the business side of writing.
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