by Tao | May 26, 2020 | Publishing Business
Just wanted to direct people to a rebranding post that was highly successful. Interesting to note some of the changes (like the gender) made such a difference in the release. Sadly, that’s part of marketing. Currently, there’s just not enough female...
by Tao | Nov 27, 2019 | Publishing Business
At the Edinburgh conference, one of the discussions was the use of the ‘author brand’ as an important part of the marketing toolset. The way it goes is that the author brand – the portion of the author’s life that they make public – is...
by Tao | Oct 19, 2019 | Publishing Business
When I talk about blurbs, I’m talking about the blurbs on the product page for your book. In most cases, those blurbs are your main marketing tool, outside of your cover. They will do the most to convince a reader to buy your book, so getting it right is...
by Tao | Sep 30, 2019 | Publishing Business
Recently been seeing a ton of advertising on Facebook for self publishing books. Often by people who have very little experience and very little results (at least from their Amazon profiles). When your best book is sitting in the 160,000+ sales level on Amazon USA, I...
by Tao | Aug 18, 2019 | Publishing Business
Been chatting with a few authors and thinking of my own marketing plan. Here’s the basic toolbox / things I used to get moving at the beginning. Website Rather obvious, but this one’s built on WordPress. Super simple to set-up, easy and doesn’t...
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